Envelope Design Ideas to Boost Your Open Rate
Despite the ever-increasing use of digital methods to reach customers, direct mail is still an effective way to increase your bottom line. Statista reports that direct mail has a 9% response rate, while digital channels, such as email and social media, only have a 1% response rate. This is true even of younger customers, as 52% of millennials say they’re more likely to patronize companies that use direct mail as well as digital marketing, according to the USPS.
Using direct mail to your advantage starts with the envelope. It’s the first impression your customers have of you, so you need to make it a good one. Consider using these direct mail envelope ideas to boost your open rate and get more conversions for your business.