Direct Mail Best Practices 2018: Tips and Trends
The convenience and speed of digital marketing has made it an obvious choice for all organizations. Email especially has become a saturated marketing medium, making it hard for businesses to differentiate one promotional email from the next. The flood of messages being sent daily often get diverted to spam folders and ignored. Even with digital targeting techniques, email lists can be unqualified, leading to deleted mail and users unsubscribing from the list, meaning your message won’t even be delivered. To stand out, many have chosen to bring back the tried and true option: direct mail! Direct mail can work hand in hand with digital marketing to create a more effective campaign. By using both, you are bringing the audience your message on two platforms that can help it stick.